Sectors · Tech
Your engineers move fast, your brand stands still
Positioning, brand system and video for tech companies
For scale-ups and tech companies where the product moves faster than the brand. We make your proposition clear, build a brand that grows with you and put complex tech on screen. For the series-A pitch or the product launch.
Challenges in tech
THE BRAND CAN'T KEEP UP WITH THE PRODUCT
What we often see at scale-ups.
Complex proposition, short attention
Technically it's right, but an outsider doesn't get why it matters within ten seconds. There's no positioning that speaks to developers and decision-makers alike.
A brand that doesn't scale
The logo and site were once built in a weekend. Now you stand at a trade show next to companies that look ten times more serious than you actually are.
Product faster than the story
Every sprint ships new features. The website, the pitch and the demo run months behind what the product can really do now.
A B2B audience that distrusts hype
Developers and technical buyers see through marketing language. They want proof, clear demos and a story that matches reality.
Our solutions for tech
WHAT WE BUILD FOR TECH COMPANIES
What we make for tech companies.
We write one line that holds up and a story that convinces developers and leadership both. Ready for pitch, deck and site.
Visual identity, components and guidelines that grow with your team, from the first hire to series-B.
Demo videos, explainers and launch films that show complex tech. For the website, socials and the investor deck.
A fast, clear site that fits your product and leads technical buyers to a demo request.
Why Sircle Agency for tech
BRANDS BUILT TO SCALE
We get into the technology and keep up with your team's pace.
Tech work
TECH BRANDS WE BUILT
Four cases, from a keynote platform to a global manufacturer.
No detail is left out, exactly as no problem is left unattended. They truly show that they value their customers. Cannot recommend enough.Sebastian Rafiroiu · Newlong
FAQ
Frequently asked questions
What does a marketing agency do for tech companies?
We make your proposition clear and build a brand that keeps up as your product changes: positioning, a brand system that grows with you, product video, website and demand generation. Developers and decision-makers should quickly see why your product matters.
What does branding or marketing cost for a scale-up?
It depends on the project. A single product video is different from a full journey from positioning to a new website. In a short call we determine together what you need, and you get a proposal that fits.
Can you make our complex tech understandable?
Yes. We get into the product and talk to your engineers. Then we turn it into language, visuals and video a non-technical buyer can follow too, without dumbing down the substance.
Do you work with early startups and later-stage scale-ups?
Both. From a pre-seed team that wants a sharp first pitch to a scale-up ramping up after a funding round, in The Hague and across the Netherlands. We tailor the approach to your stage, your audience and your budget.
How fast can you start and how does the process work?
Usually we can start within a few weeks. We begin with a discovery call, map out your product, market and audience, and then work in clear sprints: strategy, production and growth. You always know where we stand.
Book an intro call
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.