22QMINDED
Brand strategy, positioning, brand film and webshop for a brand that strengthens the 22q community.
The film
22qMINDED, brand film
The brief
For Care4Minds we work on 22qMinded, a brand giving the 22q community a serious voice. We delivered the brand strategy and positioning, a brand film that carries the story, and a WooCommerce shop for merchandise. Since launch we provide ongoing support via Care.
What we did
The story
Editorial photoshoot. On-location portraits of Linda and Sasja in their working environment, for brand, website, social and the brand film. One day, one visual line, years of usable material.
Brand film production. Studio recordings in The Hague, interview setup, in-house camera crew, time for the story. The brand film is the extension of the photoshoot: one look, one feeling, one message.
Website + WooCommerce shop. Own domain at 22qminded.com, on-brand, with a Dutch and Australian entry point for international guidance. Plus a WooCommerce shop for webinars, training and books, direct via a payment flow with bundle pricing.
The result
"Sebas and the team at Sircle Agency don't just take a brief and disappear. He got involved in the strategy early and has stayed through all the technical side as we've grown. Everything they produce looks genuinely beautiful and professional. He genuinely cares about what you're building. Couldn't recommend Sircle Agency more highly."Linda Campbell · 22qMinded · ★★★★★ on Google
"Critical questions, concrete agreements, flexibility. Highly professional. And with humour, also nice."Sasja Duijff · Care4Minds · ★★★★★ on Google
In pictures
Next step
Book an intro call
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.