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SCHERMGEBRUIK

Local initiative by the municipality of Wassenaar and Kanslokaal for healthy screen use among children and youth. Brand, website and content platform under one roof.

ClientSchermgebruik
Period2026
ServicesStrategy · Identity · Website · Content
RoleBrand Strategy

The brief

Children grow up surrounded by screens. The municipality of Wassenaar and Kanslokaal wanted to give parents, professionals and community organisations one local knowledge platform to encourage healthy digital behaviour. We translated that ambition into a brand and a website that's instantly practical: Schermgebruik with the tagline "Wassenaar consciously manages screens with digital wisdom".

Schermgebruik brand film: child with phone at the breakfast tableSchermgebruik brand film: family with laptops and phones in the living room

What we did

Brand Strategy
Naming & Tagline
Visual Identity
Website
Tips by Age
Content Platform

The result

3Age groups: 0-6, 6-12, 12-18 years
5+Partners: municipality, GGD, library, schools
LocalInitiative from Wassenaar for Wassenaar
Visit the live websiteschermgebruik.nl

In pictures

Schermgebruik brand film: kids with a tablet under a tent
schermgebruik.nl: activities with workshops, webinars and local events
Schermgebruik brand film: two sisters on the couch with phone and laptop
Schermgebruik brand film: teen with smartphone in window light
Production: Sircle Agency · Commissioned by the municipality of Wassenaar and Kanslokaal · Partners: GGD Haaglanden, Bibliotheek Voorschoten-Wassenaar, Fit in Wassenaar
Previous case Kanslokaal Next case 22qMinded

Next step

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