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DUDOK CONSULTING

Personal brand for business coach & leadership specialist Gwen Dudok van Heel. Branding, original photoshoot, website and, what makes the difference, an ongoing LinkedIn content programme with provable results.

ClientDudok Consulting
PeriodSince 2023
ServicesBrand · Web · Photo · LinkedIn · Care
RoleRebranding

The brief

Gwen Dudok van Heel is a business coach and leadership specialist for entrepreneurs and executives. Strong story, strong method, but her online appearance no longer did the work justice. We built a new personal brand: rebrand, original on-location photoshoot, a fast website (Lighthouse 100/100), and since then an ongoing partnership with email marketing and weekly LinkedIn content.

dudokconsulting.nl: herodudokconsulting.nl: coaching

What we did

Rebranding
Visual Identity
Photoshoot
Website
Email Marketing
LinkedIn Content
Weekly Content
Care

The story

LinkedIn impact May 2025 – May 2026

Three years on, the brand keeps growing. Weekly posts, sharper positioning, more leads from organic and social. One partner, one visual line, one result the numbers show.

The website that carries everything, fast, clear, conversion-focused. Lighthouse 100/100 across all four metrics.

Original photoshoot. Editorial portraits on location in The Hague, for website, LinkedIn banner, and as the foundation for all visual communication. One shoot, three years of use.

The result

92,096Impressions (1 year)
26,314Unique members reached
7,853Top-post impressions (single post)
100/100Lighthouse performance score
3+ yearsOngoing collaboration since 2023
Full-stackBrand · Web · Photo · Email · LinkedIn
View the live websitedudokconsulting.nl
"
"Excellent help rolling out the marketing strategy, and recently we even launched a brand-new website. His qualities? To the point, fast, creative, honest and transparent."
Gwen Dudok van Heel · Dudok Consulting · ★★★★★ on Google

In pictures

dudokconsulting.nl: services
dudokconsulting.nl: about Gwen
dudokconsulting.nl: footer/contact
Gwen Dudok van Heel: alternative portrait
Production: Sircle Agency

Next step

Book an intro call

A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.

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