
Personal brand for business coach & leadership specialist Gwen Dudok van Heel. Branding, original photoshoot, website and, what makes the difference, an ongoing LinkedIn content programme with provable results.
The brief
Gwen Dudok van Heel is a business coach and leadership specialist for entrepreneurs and executives. Strong story, strong method, but her online appearance no longer did the work justice. We built a new personal brand: rebrand, original on-location photoshoot, a fast website (Lighthouse 100/100), and since then an ongoing partnership with email marketing and weekly LinkedIn content.


What we did
The story
Three years on, the brand keeps growing. Weekly posts, sharper positioning, more leads from organic and social. One partner, one visual line, one result the numbers show.
The website that carries everything, fast, clear, conversion-focused. Lighthouse 100/100 across all four metrics.
Original photoshoot. Editorial portraits on location in The Hague, for website, LinkedIn banner, and as the foundation for all visual communication. One shoot, three years of use.
The result
"Excellent help rolling out the marketing strategy, and recently we even launched a brand-new website. His qualities? To the point, fast, creative, honest and transparent."Gwen Dudok van Heel · Dudok Consulting · ★★★★★ on Google
In pictures




Next step
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.