NEWLONG
Complete digital transformation for a global manufacturer of industrial bag-making machines. Website in 7 languages, brochures, photoshoot and ongoing SEO since 2023.
The brief
Newlong Holland is the European arm of Newlong Japan (since 1941), manufacturer of industrial bag-making and bagging machines for food, pharma, chemicals and agriculture. Strong brand, strong technical story, but the online presence was lagging behind their international ambitions.
What we did
The story
We built a new technical-commercial platform in 7 languages (NL, EN, DE, FR, ES, IT, PL), produced an in-house photoshoot at the office with the Holland team, designed product brochures for trade shows and provide ongoing SEO + content marketing via a Growth subscription. Monthly blogs, technical long-tail keywords, structural growth in a niche market.
Original photoshoot. To carry the website's content we shot the Holland team on location. Strong portraits give an industrial B2B site instant warmth that stock material can never match.
On location, production halls, machines and the Holland HQ building. Original visuals for both the product pages and the site's hero section.
Product brochures + technical illustration. For the Roll-Fed and Sheet-Fed paper bag making machines we designed the full brochures, 16 spreads in total. Covers, technical cross-sections, isometric machine illustrations, process flows and spec tables. On-brand, print-ready for trade shows and as PDF for digital distribution.
Sheet-Fed, focus on technical illustration. A bespoke drawing for every machine component: cross-sections of the entire device, a Triple System workflow diagram and isometric illustrations of the handle-making unit. No catalogue clichés, original vector art for every spread.
Blog + content marketing. Alongside the site and brochures we publish new posts monthly on newlong.nl/blog/, long-tail SEO content on packaging machines, automation, sustainability and industry trends. Every post designed on-brand, in 7 languages via WPML, with technical depth that speaks to real buyers and engineers.
The result
"First of all, the collaboration and communication is exceptionally pleasant, fast and effective. Combined with the deep expertise and creativity, this ensures that the work delivered is of high quality."Sebastian Rafiroiu · Newlong · ★★★★★ on Google
The film
Newlong at interpack 2026, Düsseldorf
interpack 2026, Düsseldorf
In pictures
Next step
Book an intro call
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.