KANSLOKAAL
From Schooladviesdienst Wassenaar to Kanslokaal. Complete rebrand with naming, DNA sessions and website.
The brief
Schooladviesdienst Wassenaar has existed since 1979, active for schools, the municipality and residents. We rebranded the organisation completely: new name Kanslokaal, tagline "A step forward for everyone", visual identity, website and print.
What we did
The story
Rebrand
From Schooladviesdienst Wassenaar to Kanslokaal
For almost fifty years the organisation was called Schooladviesdienst Wassenaar, a name that no longer said much about who they are for schools, the municipality and residents. Through a series of DNA sessions we searched for what actually fits: a name, a brand story and a visual identity that put the opportunity they offer front and centre. The result is Kanslokaal, complete with a brand passport, print materials and animation, and a new website that went live in 2025.
The result
In pictures
Next step
Book an intro call
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.