DUDOK CONSULTING
Personal brand for business coach & leadership specialist Gwen Dudok van Heel. Branding, original photoshoot, website and an ongoing LinkedIn programme.
The brief
Gwen Dudok van Heel is a business coach and leadership specialist for entrepreneurs and executives. The story and the method were there, but the site and the imagery lagged behind. We built a new personal brand: rebrand, original on-location photoshoot, a fast website (Lighthouse 100/100), and since then an ongoing partnership with email marketing and weekly LinkedIn content.
What we did
The story
LinkedIn impact November 2025 to November 2026
Three years on, we still post every week. The positioning is sharper.
The website the rest leans on: fast, clear and built for enquiries. Lighthouse 100/100 across all four metrics.
Original photoshoot. Editorial portraits on location in The Hague, for website, LinkedIn banner, and as the foundation for all visual communication. One shoot, three years of use.
The result
"Excellent help rolling out the marketing strategy, and recently we even launched a brand-new website. His qualities? To the point, fast, creative, honest and transparent."Gwen Dudok van Heel · Dudok Consulting · ★★★★★ on Google
In pictures
Next step
Book an intro call
A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.