FIT IN WASSENAAR

The biggest part of the work is a central online platform where residents find their way to sport, exercise, support and mental health. A large database that opens up the full local offering, for residents, and for organisations that want to join in.

fitwassenaar.nl, the central platform. Residents wanted an overview, the municipality wanted to connect organisations. The result is an interactive database where residents see for themselves what's available to them: from sport and exercise to guidance and care. Everything on an interactive map, filtered by programme, target group and offering.

It's custom work, in a CMS that's easy to use. Organisations manage their own profile, so the offering grows with them, and everything is searchable for residents looking for the right exercise, help or sports club nearby.

PR activation: 1,592,298 steps. On 19 and 20 March 2026 Wassenaar kicked off its role as a JOGG municipality with a two-day outdoor sports relay. Concept, campaign design, press approach, photography and film production: Sircle Agency. The brief: build an action that beats last year's record (704,709 steps, St. Bonifaciusschool) and reaches the regional press. Outcome: over 1.5 million steps, nearly doubled, with coverage by NPO Zapp Jeugdjournaal, Omroep West, AD Regio Wassenaar, Centraal+ and De Wassenaarder.

Educational animations, Kansrijke Start. Short 2D animations that walk parents through young child development. On-brand, in a friendly visual language, designed to share standalone via social and embedded on the site alongside the related flowcharts.