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VLIJT TANDARTSEN

Smiling is better living. From a new name to 150 to 200 new patients per month.

ClientVLIJT Tandartsen
Period2024–2026
ServicesBranding · Web · SEO · Growth
RoleBrand Strategy

The film

The First Visit, Pediatric Dentistry

The First Visit, Pediatric Dentistry

The brief

Three dentists came in for a name. It became Vlijt, a complete brand strategy and full digital foundation: visual identity, website, original photography and video, print and growth via Google, Meta and local SEO.

VLIJT: microscope & precision instrumentsVLIJT: Google Business post: Sparkling into summer (teeth whitening)

What we did

Brand Strategy
Visual Identity
Photography
Video
Website
SEO
Google Ads
CRM
Print

The First Visit, Pediatric Dentistry

Prevention is Sleeping Easy

Your Mouth Tells a Story, Oral Hygiene

The story

Behind the scenes

Education & Trust through Video

VLIJT Verhalen, ongoing series

Custom CRM for data-driven growth

Alongside the website we run VLIJT Verhalen, an ongoing video series for VLIJT's YouTube channel. From practice tours and team intros to educational episodes on prevention, oral hygiene and pediatric dentistry. That way patients know the practice before they're in the chair.

Off-the-shelf software was too complex and too expensive, and not made for how a dental practice works. So we built a custom CRM portal in three weeks. The Excel and Google sheets are gone, and the overview updates live.

  • Live sales pipeline, from first inquiry to enrolled patient
  • Postcode heatmap with patient locations across Eindhoven and surroundings
  • Source tracking per marketing channel (Google Ads, SEO, social, word-of-mouth)
  • GDPR-compliant from day one, with clear authorisations per team member

The result

150–200New patients per month
200+Sign-ups in a record month
LaunchedLive since Dec '24, growing structurally
View the live websitevlijttandartsen.nl
"
"Sebas has helped us tremendously since the start of our company. Company name, vision, marketing strategy, website, establishing contact on various platforms. He is genuinely committed and continuously thinks along with us about the next step. Communication is easy and agreements are met on time. Highly recommended for any other start-up."
Niels Kik · VLIJT Tandartsen · ★★★★★ on Google

Behind the scenes

VLIJT: Google Business post: Spring check-up for your teeth
VLIJT: arrival at the practice
VLIJT visual identity
VLIJT: treatment room
VLIJT: waiting area atmosphere
VLIJT: one of the dentists at work
VLIJT: treatment with 3D scan
CRM pipeline: Patient Pipeline kanban view
Postcode heatmap: patient locations Eindhoven
Creative director: Sebastiaan Vreeken · Brand strategy: Aris Thijssen

Next step

Book an intro call

A 30-minute conversation.
You'll hear which route makes sense for you and roughly what it costs, even if we don't end up working together.

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